The Lego Movie.
The Lego Movie.

Aussie TV and film downloads 'cheapest in world'

AUSTRALIA'S $1 billion digital film and television industry has hit back at claims Aussie consumers are getting ripped off when it comes to the cost of downloading new release feature films to rent.

New research by IHS Technology claims Australia is one of the cheapest markets in the world for digital films to rent.

IHS analysis shows that for standard definition digital video on demand (VoD*) new release films, the average price in Australia is $4.25, making it second cheapest out of surveyed countries and only 32 cents behind the United States.

However, Australia has the lowest average price in the world when looking at new release high definition digital VoD films, at $5.19, compared to the United States at $5.30 and the United Kingdom at $6.41.

IHS further confirms that 83 per cent of Australian consumers choose VoD services for digital consumption of new release feature films.

"What this IHS research shows is Australian consumers are getting some of the best prices in the world for the latest new release films in the format they prefer," said Simon Bush, CEO, AHEDA.

"This is in stark contrast to what groups like Choice would have you believe. Cherry picking a few film titles and comparing then against one market does not constitute proper research and mis-represents the facts,'' Mr Bush said.

"It is time the debate matured in Australia and hyperbole and deception exposed for what it is.

"The Digital Content Guide launched in August shows Australians now have access to 36 legitimate online platforms for viewing film and TV content, with more on the way.

"The excuse for doing nothing about piracy - including the poor excuse on price - is no more.

"We need action and a legislative response to reverse our world first piracy rates to ensure we protect the industries that bring this entertainment to our screens," said Bush.

As Telstra CEO David Thodey said in August: "Piracy of content is theft".

"You can't justify it (downloading pirated content) because of the price of content. A whole industry exists to create great content," Mr Thodey said.

Surveyed countries include: Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom and the United States.

* Video on Demand (VoD) is a digital download to rent model and EST is download to own.

Average Prices: VoD SD and HD New Release 2014


VoD New Release

Standard Definition

High Definition




New Zealand





















What is AHEDA?

The Australian Home Entertainment Distributors Association (AHEDA) represents the $1 billion Australian film and TV home entertainment industry covering both packaged goods (DVD and Blu-ray Disc) and digital content.

In 2013, AHEDA members moved over 63 million units worth $892 million in wholesale DVD and Blu-ray sales as well as over $144 million in digital revenues.

AHEDA  members include: Anchor Bay Entertainment, Entertainment One Films Australia, Madman Entertainment, Paramount Home Media Distribution Australia, Roadshow Entertainment, Twentieth Century Fox Home Entertainment, Universal Sony Pictures Home Entertainment, Walt Disney Company (Australia), Warner Bros. Entertainment.