Band-Aid launching racially diverse range
After years of petitions, Band-Aid will now launch a new line of bandages in a range of different skin tone colours - from beige to dark brown - to "embrace the beauty of diverse skin," the firm announced Thursday.
The bandage brand, which is owned by Johnson & Johnson, said it plans to roll out the new product in solidarity with the Black Lives Matter movement amid protests against racial injustice and the death of George Floyd.
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We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community. We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you. In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism. We can, we must and we will do better.
The news was largely met with support on social media, with most applauding the company for finally catering to all of its customers.
"Some will say it's not enough, others will say it took too long. While there's no arguing both points, if this is what it takes to make progress, I'll take it," shared one Twitter user.
99 years after creating band-aids, Johnson & Johnson announces its offering a flesh color that doesn’t just match white skin.— Darren Rovell (@darrenrovell) June 12, 2020
Took long enough. Never too late. pic.twitter.com/4yYgidvJ2v
for people who say white privilege isn't real i've never been able to buy a band-aid that was anywhere close to my skin tone until now, in 2020. band-aids have existed since 1920. pic.twitter.com/wmjFgLrbyt— ℓαу. | bIm (@softlcorp) June 13, 2020
BAND-AID has been around for roughly 100 years and in 2020 they’re finally developing bandages in different shades of brown and black. pic.twitter.com/Gbbbqo1iXE— Philip Pirkovic (@philpirkovic) June 12, 2020
Others argued the brand's efforts are fruitless, and have come too little too late. "It took 100 years Band-Aid. #WeSeeYou," noted one Twitter user.
I’m sorry but #BandAid pissed me off, oh now POC/ Black people exist to yall? how long did it take for you guys to create bandaids for darker skin tones, literally took a worldwide protest. I’m insulted but at least my kids won’t feel as left out as I/ we did (hopefully).— timabaee✨ (@xfatimsx) June 13, 2020
They did it guys! Band-Aid ended racism!! pic.twitter.com/hFsDIdnQdg— SpongeBob.. At Night! (@spongefacts_alt) June 13, 2020
All these companies pandering to black lives is to not lose sales. I’m not impressed with the bandaid brand JUST now coming out with bandaids in different shades. In fact, it makes me wanna support black owned businesses even more.— Cindy Noir✨ (@Ebony_QT) June 13, 2020
The Band-Aid was invented in 1920. 100 years ago. https://t.co/282383CXg6— ceo of antifa (@doinkpatrol) June 12, 2020
Way to put a literal Band-Aid on the problem. pic.twitter.com/uW13LNvEMW— Tooky “nonessential” Kavanagh (@TookyMonster) June 13, 2020
For years, advocates have petitioned the brand to produce a broad range of skin tones.
The company didn't say when the new Band-Aids would hit the shelves.
In 2018, the multi-tone bandage company Tru-Colour, which celebrates different racial identities, made its way into Target stores nationwide.
This article originally appeared on the NY Post and was reproduced here with permission
Originally published as Band-Aid launching racially diverse range