UPDATE 5PM:

TWO patients airlifted from a two-car crash in Howard have arrived at hospital.

A Sunshine Coast University Hospital spokeswoman confirmed a 50-year-old woman and 70-year-old man, who had been trapped inside cars for more than two hours, were being treated in a stable condition.

The scene of a high-speed two-car crash in Howard at the corner of the Bruce Hwy and Thomas St.
The scene of a high-speed two-car crash in Howard at the corner of the Bruce Hwy and Thomas St. LifeFlight Media

The Sunshine Coast and Bundaberg RACQ LifeFlight Rescue helicopters were sent to the scene shortly after 1pm, where emergency services closed the highway to create a makeshift landing pad.

A LifeFlight spokeswoman confirmed the 70-year-old man suffering multiple injuries was transported first followed shortly by the woman, 50, also suffering multiple injuries.

Emergency services were called to the scene at the intersection of the Bruce Hwy and Thomas St about 12.15pm today.

The scene of a high-speed two-car crash in Howard at the corner of the Bruce Hwy and Thomas St.
The scene of a high-speed two-car crash in Howard at the corner of the Bruce Hwy and Thomas St. LifeFlight Media

Traffic was stopped and diverted for about four hours.

The Wide Bay Forensic Crash Unit are investigating the cause of the crash.

UPDATE 3.30pm

TWO people have been airlifted to the Sunshine Coast University Hospital with serious injuries after a two-car crash in Howard.

Hervey Bay Ambulance Station officer in charge Matthew Steer said a 50-year-old woman and 70-year-old man were trapped when two cars collided on the Bruce Hwy.

The woman was initially unconscious and suffered abdominal, chest and spinal injuries.

The man had injuries to his chest and abdomen.

Three other patients were trapped and taken to Hervey Bay Hospital after a lengthy rescue effort, which took several hours.

Queensland Fire and Rescue crews removed the roof of one of the vehicles and took off the door and side panel of the second.

An 80-year-old and two 20-year-old females were in a stable condition and taken to hospital by ambulance.

They all suffered seatbelt injuries to the chest.

SOCIAL MEDIA IMAGE DISCUSS USE WITH YOUR EDITOR - Cars involved in a crash at Howard about 12.15pm today at the intersection of Thomas St and the Bruce Hwy.
One of the cars involved in a crash at the intersection of Thomas St and the Bruce Hwy in Howard today. Howard Police

Speaking to the Chronicle at the scene, Wide Bay Forensic Crash Unit Senior Constable Lee Chamberlain said initial investigations suggested one of the cars involved in the crash had failed to give way.

"This could very easily have been a fatal crash because of the 100km/h speed limit on the Bruce Hwy," he said.

"Crashes like these not only affect those in the cars but the emergency services who attend the scene.

"Especially as it is road safety week drivers need to understand the responsibility they have when they get behind the wheel."

SOCIAL MEDIA IMAGE DISCUSS USE WITH YOUR EDITOR - Cars involved in a crash at Howard about 12.15pm today at the intersection of Thomas St and the Bruce Hwy.
One of the cars involved in a crash at the intersection of Thomas St and the Bruce Hwy in Howard today. Howard Police

A Howard resident who only wished to be identified as Colin, was one of the first at the scene of a crash next door to his home.

"I will never forget the sound," he told the Chronicle.

"I didn't see it happen, I just saw the aftermath and how far down the road the cars ended up.

"When I got to the side of one of the cars, a woman inside who was trapped was in shock and asking me to hand her the phone to call the ambulance.

"I told her not to worry it was all taken care of. Thankfully a few people from other cars had first aid training to help until paramedics arrived."

The highway was closed in both directions and re-opened about 3pm.

Traffic delays are expected.

EARLIER:

TWO people are trapped after a two-car head-on crash near Howard.

Emergency services were called to the intersection of Bruce Hwy and Thomas St about 12.15pm today.

A Queensland Ambulance Service spokesman said there were five patients in total, two of whom were currently trapped and being assessed by paramedics.

They have been trapped for about two hours.

Three patients suffered moderate injuries, one of whom is in a serious condition.

Two rescue helicopters have been tasked to the scene.

A Queensland Police Service spokeswoman said south-bound traffic had been diverted through Williams St in Howard.

More to come.