ON THE ROAD: Police minister Mark Ryan and Dalby-Burnett road policing unit officer in charge Mark Worowitz in Kingaroy Police's Kia 'Stinger.'
ON THE ROAD: Police minister Mark Ryan and Dalby-Burnett road policing unit officer in charge Mark Worowitz in Kingaroy Police's Kia 'Stinger.' Jessica McGrath

'Drive carefully': Cold snap brings greater police presence

MOTORISTS are urged to drive safely these winter school holidays as more vehicles take to Queensland roads.

Queensland Police will coordinate a state-wide traffic policing operation from June 29 to July 19 designed to improve road safety and reduce the number of fatal or serious injury traffic crashes.

Operation Cold Snap will include strategies such as a highly visible police presence on Queensland roads and roadside drug and alcohol testing for police to detect offences and enforce the road rules.

Assistant Police commissioner Mike Keating said the operation would reinforce the fatal five factors of speeding, drink and drug driving, seat belts, fatigue and distraction.

"Drivers who fail to comply with traffic laws and regulations place road users across Queensland at a high risk of being involved in a serious or fatal traffic crash,” he said.

The current Queensland road toll is 96, which is 14 less than this time last year.

"Research supports the fact that the fatal five are contributing factors in reducing the amount of fatal and injury traffic crashes,” Mr Keating said.

Police minister Mark Ryan said the Queensland Government and QPS were committed to reducing the road toll.

"The Queensland Government and QPS are working together to refocus driver's attention and to allow drivers to reach their destinations safely,” he said.

"We do this because we want there to be zero fatalities.”

"I urge all road users to be extra careful on our roads over this holiday period and help make this break a safe one for all Queenslanders.”