How to save more than $2000 a year on groceries

GROCERY shoppers could save more than $2000 a year if they knew had to work supermarket specials better.

Managing Director of David Myles says that consumers should be using special offers to their advantage to save.

:"When used properly, we have calculated that grocery shoppers should be able to save a minimum of $2,080 by keeping an eye on specials and stocking up on the right kinds of product when they're good value.

"The key is to be flexible with where you shop, be prepared to wait for special offers on products you need, and stock up when you need to."

But the key, according to Mr Myles, is you need to be prepared to shop around - and not just from the one company.  is a new grocery special comparison website that collates all special offers from Coles, Woolworths and IGA.

"The specials are there for us to exploit, so half of the work is understanding how to take advantage of them, while the other half is about changing our habits.

"We automatically reach for the brand we know and automatically go to the same supermarket each week, but this is costing us money."

Shopping specials are compared each week on the website.
Shopping specials are compared each week on the website.

mySavvy Shopper's top ten tips to save over $2,000 from your annual grocery bill

1. Before you shop, check either the supermarket catalogues or for special offers from the big stores coming up that week (some start on a Wednesday), then base meal plans and shopping lists around what's on offer for best value. 

2. Once you know where the specials are, develop a list by supermarket chain, and shop at more than one to maximise on discounts.

Some consumers 'split shop' because they know that if a regular special isn't available in one major supermarket chain, it is likely to be available in the other or if not, then it's likely to appear in one of them the following week.

3. Is it really a good deal? Just because the label and catalogue states that a product is a special offer, look at the original price and size, to determine if it's actually good value.

Half of us are not aware how much we pay for our brands, so when they are on special, we may not really know the original price or if it's actually substantial value for money.

Sometimes a larger size that is not on special offer is in fact cheaper.

4. Use the cost per 100g to work out what's actually good value, and don't be swayed by the size of the packaging itself, as this doesn't indicate true product size.

5. Don't visit a supermarket any more often than you have to.

A recent survey by mySavvyShopper shows that on average, people come out with five more items they didn't intend to buy**. 

The same goes for wandering down the aisles you don't need anything from, when you are in a store.

Don't go down the aisles you don't need anything from; simply by browsing you will invariably pick up something you don't need.

6. Don't be tempted to buy larger sizes of confectionery or other items deemed treats, just because they are on special.

By having more soft drinks, chocolate, biscuits and chips at home, it's highly likely that you'll consume them just as quickly as smaller packs, and still have them on the shopping list next time.

7. Know where supermarkets keep the specials. Most supermarkets now have a fridge or freezer section for the special offers so look at these brands first.

The ends of aisles also hold special offers in temporary displays so you won't miss them. There are also on-shelf specials that the manager may decide to put on shelf for that store only and end-of-line products.

8. Many big brands are often on special, so if these brands are on your shopping list - whether they're biscuits or fabric conditioner - you never need to buy them at full price again.

The trick is to know that if they are not on special in your regular store one week, they will most likely be in a competitor's store on special or back on special in yours the week after.

9. Just because a product is on 'special' does not mean it's a good deal.

Deals that ask you to buy more to get a price off can be hard to understand - is the third pack really "free", or is the deal next to it better?

Three for the price of two is actually the same as 35% off -- so if another brand has 50% off, go for it.

10. Be flexible with your brand choices, so try similar brands on special offer, rather than paying full price for the brand you automatically reach for.