Holly Ferling coaching junior cricketers.
Holly Ferling coaching junior cricketers. Contributed

MILO and Cricket Australia part ways

CRICKET: The partnership between Cricket Australia and Milo will come to a close at the end of the 2017/18 season after working together to deliver grass roots cricket programs for 25 years.

Since 1992, Milo has supported Cricket Australia in delivering junior participation programs that have instilled a love of cricket in millions of girls and boys throughout Australia.

The junior participation programs supported by Milo have not only been the starting point of the careers of players who have gone on to represent but they have also helped encourage a lifelong relationship with cricket for many others, both as players and as fans.

Kingaroy's Holly Ferling became Milo's first female cricket ambassador, having come through the Milo in2CRICKET program.

Ferling then took part in junior Milo Cricket programs to help to teach kids and encourage more young girls to involved.

Cricket Australia CEO James Sutherland has taken the opportunity to thank Milo for the partnership and their contribution to Australian cricket.

"We are extremely grateful for the loyal support of Nestlé (through their Milo brand) for sponsoring our junior participation programs over such a long period,” he said.

"This has been an extraordinary partnership - and has been instrumental in providing generations of boys and girls with the inspiration to play cricket and to develop a lifelong love of the game.”

Nestlé general manager dairy Andrew McIver said it had been a thrill to be part of a generation of children taking their first steps into sport.

"Seeing young children picking up a cricket bat and taking their first swing at a ball, knowing that we're setting them for a lifetime of loving sport and being active, has been immensely satisfying for the Milo team,” he said.

"We want to thank Cricket Australia for such an enduring, valuable partnership.”