QCWA to help tackle obesity in regional cities

THE Queensland Country Women's Association will be instrumental in helping tackle obesity in regional cities and towns across the state.

A $2 million program, launched at the Ekka in Brisbane, will see the QCWA travel around the state delivering nutritional cooking demonstrations and using local produce to highlight the health benefits of a better diet.

Health Minister Lawrence Springborg said on Monday the association's members were experts in home cooking.

"The QCWA has had a proud record of community service for almost 100 years," he said.

"Residents will have access to fully qualified and registered nutritionists, giving them the opportunity to seek advice on how to cook nutritious meals that are also cheap and quick."

Mr Springborg said the funding will be invested over three years and the new initiative would form part of the Healthier. Happier. campaign which kicked-off last year.

He said there was a higher percentage of overweight and obese adults living in regional, rural and remote areas of the state and these rates were continuing to rise.

"The campaign has already made a significant impact in the state and our recent market research shows the recall to be higher in regional Queensland areas," he said.

"We want to do more and the QCWA is the perfect partner to help us.

"They understand these challenges and can really connect with those we are trying to reach."