South Burnett creatives take to the web to sell wares
QUAINT market stalls are often the first choice for shoppers looking for handmade, artisan products.
However, thanks to the rise of digital platforms such as Etsy, Instagram, and Facebook, designers and artists are turning to e-commenre sites to sell their products and spread the word about their brand.
We spoke with some South Burnett sellers about how they are using these sites to support their crafts.
Based in Kumbia, this husband-and-wife duo make eco-friendly wooden toys from sustainably sourced timber.
Tammy Ahmed Saad-eldin said they used multiple digital platforms, but many customers still liked to purchase via Facebook Messenger to get a better one-to-one service and to receive custom orders.
"We have only just started gaining momentum on Etsy," she said.
"However you have to drive your customers to your store. It doesn't happen by magic."
Mrs Ahmed Saad-edlin also uses Facebook groups such as Australian Waldorf Buy Swap and Sell, The Love of Australian Handmade and Market Place to promote their business.
Kia-Melisse Manders: Kias Design Studio
Homemade children's decor, gifts and soy candles are the core products available on Kia-Melisse Manders' Etsy store.
The Kingaroy mother of two young girls said it had been easier for her to sell and advertise her creations online.
The local designer said Facebook had been her greatest tool for sharing her creations with the community.
"I can't afford Facebook advertising because it's ridiculously expensive but I'm grateful for our community boards on Facebook which have been my biggest selling point," Ms Manders said.
"I'm appreciative for the customers I have had from Kingaroy and the surrounding areas."
Penny Kittel: Bush Braids
Specialising in plaited kangaroo leather goods, Penny Kittel said online sites such as Etsy had been extremely helpful for her business.
Ms Kittel used to help out her dad with his saddlery and sold a few handmade bracelets and keyrings through his shop until it closed.
Now she sells her designs online and gains a lot more satisfaction through being able to package up orders and interact with her customers.
"Selling on Etsy can be surprisingly personal and has a bit of an old-school feeling," she said.
"(Etsy) allows me to manage my store from my phone which I was unable to do with an independent website-based store."
"It directs little traffic my way but mostly offers a fairly safe and easy way for transactions to be performed."
Here are some more South Burnett businesses you can support on Etsy:
Balter, knit, wear (Murgon)
WhisperValleyArts (Bunya Mountains)