Is this the worst AFL guernsey ever?
The Western Bulldogs have gone all in on supporting the rebrand of Etihad Stadium as Marvel Stadium but that's not necessarily a good thing.
The stadium changed names back in September and it will be the first game the Western Bulldogs play at the ground under the new moniker.
They revealed on Tuesday evening that they will take to the field against the Sydney Swans in a Thor-inspired guernsey to mark the occasion.
The guernsey has been ridiculed heavily on social media with one commenter questioning whose brand it damaged more? The Bulldogs' or Thor's?
Several others also were not kind and multiple fans responding to the Bulldogs Twitter post described the guernsey as "horrendous", while others put it in the same class as Hawthorn's ugly predominantly gold 'Power Rangers' guernsey.
However Bulldogs skipper Easton Wood backed the design and said the playing group liked it - perhaps proving once and for all that footy players are indeed not the masters of the fashion world.
"The club worked closely with the players to come up with the design of the guernsey, and it has been enthusiastically supported by the playing group," Wood said.
"Kids see us as superheroes and role models, just as they see the Marvel characters on the big screen, and now we can combine the two through footy, which is a unique and exciting opportunity."
Some of the best Tweets went to disgusted Doggies fans though with the kennel calling out the club, although one in particular thought it might be a great ploy to upset the star-studded Swans.
The guernsey is controversial in many ways, and will likely force Sydney into its clash jumper for round one due to the predominantly red back on both guernsey.
The howls of derision from many could see the guernsey moved vetoed though, as a precedent was set just weeks ago in AFLW when teams were going to wear superhero-themed attire only to have the gimmick squashed due to fan backlash.